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Social Media Optimization can be considered like newspapers that are in different cities. Each article will affect a different community differently depending on the demographics and also the audience type respectably. Reviews are trusted highly by the online community, social media in an advertisement aspect is used as an extension of the old foundation the "word of mouth" paradigm. If you don't believe that this method still works in a modern society take into consideration companies like Costco that have this method fine-tuned.

Local Search Optimization

Local search has become a strong force of website optimization. The geographic focus of this type of SEO gives any site the ability to attract a specific type of audience and encourage consumers from surrounding areas to utilize local businesses services.

Unlike its counterpart the techniques used in general search website optimization, local search allows you to filter out much of the wider competition and appear for selected pre-defined areas. Pre-defined in the sense like a rock tossed in a pound you have to pre-determine on how wide of a physical radius you want to advertise to consumers.

Geo tagging is one of the newest and most innovative ways for modern websites to optimize for user induced localized searches. Rather than leaving a visible imprint on the website itself, geo tagging allows you to implement global positioning coordinates within your HTML code for accuracy and location relevance. This tactic is somewhat of a flag for search engine spiders that crawl your pages, it will give it an indication of where your business is located and will give you preference and rank you higher on searches specific to your area.

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But wait it gets even better, you can actually adjust these coordinates and disperse them across the various pages of your website. Therefore if you've got offices at different locations throughout the states, you can adapt the pages that are specific to them to reflect this, simple yet genius.

SEO is such a competitive marketplace that any element that can help you stay in front of the pack can prove to be profitable. With the internet having so much content your website without search engine optimization is virtually a needle in a hay stack.